Rand McNally National Park Madness 2015

A social media campaign pitting the U.S. National Parks against one another in a bracket to coincide with the March Madness basketball tournament.

National Parks Madness 2015 
This was a social media campaign run through Facebook for Rand McNally to coincide with the March Madness basketball tournament. I created hand-lettered images for the final rounds as well as superlative awards. 
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